Wealth-X
A complex subject, said simply.
- Sector
- Financial data
- What we did
- Strategy, Paid media, Content, Customer care
- Relationship
- End to end
Wealth-X is a global database of high-net-worth individuals. We worked end to end to make the brand easy to understand: strategy, ads, content and care for everyone who gets in touch.
First we set the strategy: what to say, to whom (people who make financial decisions) and how we wanted to be seen.
Then we designed the ads so the message landed directly: graphics, videos and posts that explain the essentials simply.
We produced the content that holds it together: articles, posts, short videos and infographics on what Wealth-X does, why it matters and how to use it. No jargon.
And we looked after every person who got in touch: answered questions, guided them and followed up. Strategy sets the route, ads show it, content explains it, and care makes people stay.