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All work

Pablo Esquivel

From local rehearsals to the stages of Paris.

Sector
Personal brand · Music
What we did
Personal brand, Social media, Content, Coverage
Relationship
From day one
Credits
In collaboration with Matti Vandersee
Pianist Pablo Esquivel in blue light, cover of "Being of a Flower"

With Pablo Esquivel we started from almost nothing. He had the talent; we helped him build the presence, the story and the attention it deserves. Today he plays in Paris and beyond, sponsored by Steinway & Sons.

We designed his brand strategy, built campaigns, ran his social media and went on tour with him. In Paris we documented his concerts: photos of the venues, video, and the story behind the music.

Every post answers three questions: who Pablo is, what he does, and why his music matters. Images, stories, short videos and plain sentences.

Each international concert shows his progress, his work and his relationship with Steinway & Sons, and brings him closer to his audience back in Costa Rica.

Today his brand is stronger, his following bigger, and international stages are no longer a dream. They are his calendar.

Gallery

The work, over time.

  1. Cover of “Being of a Flower”: Pablo in blue light
    01Being of a FlowerCover
  2. Pablo at the piano in a white room, with subtitles
    02Steinway & SonsVideo
  3. Pablo's hands on the keys on a wooden deck
    03KaleVideo
  4. Pablo playing under red light in concert
    04In concertVideo
  5. Cover of “Elgar: Variation 8 Recomposed”, with impressionist clouds
    05Elgar: Variation 8 RecomposedCover
  6. Cover of “Elgar: Variation 9 Recomposed”: a ladder up to the sky
    06Elgar: Variation 9 RecomposedCover
  7. Poster for Pablo Esquivel's concert at the Chapelle des Récollets, Paris
    07Concert in ParisPoster
  8. Cover of “Wind”: a red square on an orange ground
    08WindCover

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